Life Cycle of Digital Marketing..
What is Digital Marketing?
The sequence of stages through which Digital Marketing is running during its lifetime is known as Digital Marketing Life Cycle.
This includes a series of steps to be followed to run a marketing policy efficiently. Digital Marketing lifecycle has the following steps:
Stages of Digital marketing life cycle:
MEETING CLIENTS: Keep in mind that meeting a client is mandatory because you are there to organize and undertake the possibility of the most essential tasks in getting the client’s trust and gaining a successful business relationship. You have to know each and every requirement for your digital marketing campaign. Just Remember a thing, this meeting will assist you to take all the decisions related to the products and customer.
- Research (Customer): Have to start your own work after the successful client meeting. Firstly, identify the most targeted audience for your client’s product. Digital Marketing is one & only way to target a particular audience. Investigate yourself to know the audience nature according to their gender, age, works, locations, interests etc. Use some tools to get the best results.
- Research (Challenger): Should not be relaxed by only researching or targeting particular audiences rather you just need to research your challengers. Check your competitors and think out the better plan than the customer. Make use of tools and google analytics to know the situations of your competitors.
CHOOSING PLATFORM: You have to choose the platform once you came to know about your targeted audience and should select the platform through the audience research only. You have to identify that your targeted audience use which platforms mostly and commonly? And you just apply your strategy on that platform to get the higher numbers of respondents.
MARKETING PLAN: Better marketing plan will help you to get the attraction on the market. You should think of creative campaigns related to your targeted audience. Creative contents are the mandatory keys of Digital Marketing. Develop a plan for coming months and run some creative campaign.
DATA ANALYSIS: It’s not enough that Fixing plans/ schemes of your campaigns or marketing policy. You have to explain and do analysis on your campaign that whether it is providing you a better commitment of your targeted audience or not. In case, if your scheme doesn’t match then think something different as soon as possible.
RE-PLAN & RESEARCH: You can’t rest on your fixed plans, you should re-plan again to get more success. And, research the whole things again and again. Do research from the starting to ending and try to update yourself with the data analysis.
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